Communication Theory: Media, Technology and Society
Dr David HolmesThis book offers an introduction to communication theory that is appropriate to our post-broadcast, interactive media environment. The author contrasts the 'first media age' of broadcast with the 'second media age' of interactivity. Communication Theory argues that the different kinds of communication dynamics found in cyberspace demand a reassessment of the methodologies used to explore media, as well as new understandings of the concepts of interaction and community (virtual communities and broadcast communities).
Categorías:
Año:
2005
Edición:
1
Editorial:
Sage Publications Ltd
Idioma:
english
Páginas:
272
ISBN 10:
1847877249
ISBN 13:
9781847877246
Archivo:
PDF, 921 KB
IPFS:
,
english, 2005